Growth Marketing Manager for Apps

We are looking for a Growth Marketing Manager with expertise in app marketing to join our team and help scale our business. Ideally, we would like to hire a full-time permanent candidate, but we are open to a project or consultancy arrangement.

About Lingvist

Lingvist helps you to learn languages fast and effectively. We use AI and other technologies to teach vocabulary in the way in which your brain wants to learn. We show you the right words at the right intervals to embed them into your memory, and currently offer English, French, German, Spanish, Italian, Russian, Dutch, and Portuguese courses.

The prototype for Lingvist was developed by our CEO as a hobby project at CERN, while working as part of the team that discovered the Higgs boson. After showing the prototype to the core engineers who built Skype and changed the world with video calls, they co-founded Lingvist to make the next big thing happen in the EdTech space.

Longer term, the Lingvist mission is to develop learning technology that enables radical improvement in human learning efficiency. This has currently been applied to language learning, but our aim is to apply this to other fields of learning over time. We hope that by improving human learning efficiency, we can make a meaningful difference in people’s lives around the world.

About the Growth Marketing Manager Role at Lingvist

Lingvist is available as an app on both Android and Apple, and is also available on the Web. We are looking for a data-driven Growth Manager who has experience in marketing apps to drive subscriptions of the Lingvist app and help us to reach our growth potential.

Key responsibilities:

  • In collaboration with the rest of the marketing team, develop a strategy which will unlock profitable growth for Lingvist in our core markets (Europe and North America)
  • Understand and take ownership of App Store Optimization (ASO) as a key driver of download volume
  • Take ownership for driving app subscriptions through digital marketing activities, including app ads, search ads, and social media
  • Put in place the infrastructure needed for marketing to be evaluated: tracking, data analytics, regular reporting and dashboards – across Android, iOS, and Web
  • Manage budget allocation across different channels based on CAC
  • Conduct controlled experiments to test different ideas and then scale up successful ones in a considered way

What we are looking for:

  • 2-3 years of experience in marketing a consumer-facing app, using online channels
  • An understanding of the technical infrastructure around app marketing
  • Data-driven by nature – you rely on analytics to tell you what to do next and are happy crunching numbers and putting reports together
  • A team player – the team is small, and it is important that we work together effectively, especially as some team members are 100% remote
  • An articulate communicator, fluent in English
  • We would love it if you had some EdTech experience or a passion for learning languages, but this is not compulsory

If Lingvist sounds like a company you’d be interested in joining, then please fill out the form here.

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